4 Cheap Ways You Must Advertise Your Business

It’s cliché, but learning to promote your business is  absolutely crucial and critical to your success as an owner. There are four cheap but very effective ways you can advertise your business.

1.    List of 100

By coming up with a list of 100 contacts from your own personal phone book, you can then set aside the time to catch up with them. During the meeting, take the opportunity to tell your contacts about your business, and what it is that you can offer them. This will ensure your name becomes front and centre when they require your type of products or services in the future.

2.    Create Loyalty and Referral

It is more costly to acquire a new customer than to keep an existing one. For this reason, it is crucial that you build a positive relationship with your customers and always try to exceed their expectations. This will build loyalty and increase referrals from them, allowing you to decrease your advertising costs over time.

It will also be useful to implement a referral program in which your existing customers can refer their friends to you and be rewarded for their effort. This form of low-cost advertising can ultimately lead to an army of loyal customers actively promoting your business. With every new referral, you increase the chance of getting more customers; all for the price of a small commission for each sale.

3.    Joint advertising

Joint advertising campaign is where you find a related business to share the cost of the project. This will increase both the audiences who view your mutual campaigns.  This kind of advertising build on complementary industries. However, joint advertising is rarely an equal proposition: one party almost always pays more than the other, as they stand to gain more from the advertising or bring less to the combined project. Be prepare to negotiate and compromise.

4.    E-mail marketing

The e-mail marketing channel can optimise your chance of making a profit and reaching your goals if it takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry. With email marketing as a channel and the development of an effective email marketing strategy, you are holding all the cards for potential success.