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owadays it makes logical sense to integrate accounting software with other applications like CRM, inventory, and eCommerce platforms. This is in order to minimise duplication or conflicting versions of the same data. Generally, all cloud based software companies promote add-ons but some promote and support add-on integrations more than others.
Xero has the most third-party add-on integrations. This allows users to create both private and public applications for own needs or for other Xero users to use and pay for. Xero’s strategy is definitely integration focused and this is clearly reflected in its entire marketing and branding strategy.